Tuesday, 19 July 2011 14:43
Every company wants a slice of China, with a booming economy that has so far escaped the global turmoil it makes strong business sense. One of the easiest ways to reach a new market is to license your brand to a company already well versed in the local business culture. However though Chinese consumers are highly brand conscious, many companies are finding that even household names in the West are relatively unknown in China. So let's look at how you can make your brand hold value for prospective licensees.




